Media Relations
From holding senior positions on some of the country's foremost newspapers to running Government press offices, Anderson Waugh staff offer enviable track records and first-class industry contacts.
We are totally results orientated and combine innovation with practicality to produce the results that will have a desired effect on your business and products.
From the writing of a one-off press release right through to the staging of a major press conference as part of an on-going strategic media campaign, you can be sure we always make our clients stand out from the competition. We employ rigorous evaluation techniques to measure the true success and value of our campaigns, your campaigns.
Crisis Management
Reputation can make or break a business.
Unfortunately, in the 24/7 world of on-line and round-the-clock news channels, a negative story can cause irreparable damage to a company and its image in the blink of an eye.
Few organisations or individuals in the public eye will be lucky enough to avoid some type of crisis situation in their lifetime.
As a result, the need to be able to call on experienced PR crisis management experts with proven track records is ever more important.
Anderson Waugh consultants boast some of the highest level experience in the business and have regularly come up with solutions that have turned damage limitation exercises into PR success stories.
Proper preparation is the best defence against any crisis and Anderson Waugh offer tried and tested solutions. We'll help you handle the immediate crisis and, where appropriate, we'll implement a pro-active media strategy to ensure you wrestle back the PR initiative.
Crucially, you'll have the peace of mind of full access to our Anderson Waugh 24/7 PR crisis hotline.
Internal Communications
Effective communication with employees is fundamental to an organisation’s development and success.
Workers are ambassadors for a business and, the prouder they are to be a part of an organisation, the wider they will spread the positive messages.
Well written and presented newsletters, staff magazines and employees’ annual reports are just three of the many tools we regularly devise and produce to help motivate and create a sense of belonging for staff as well as well as a way to educate them on company policies, growth expectations and new initiatives.
Our experience includes work on staff magazines and newsletters for Sheffield City Council, St Luke's Hospice and many others.
Corporate Communications
An organisation's company literature is the way you sell yourselves to the outside world and forms an integral part of your corporate identity whilst setting you apart from your rivals.
Our award-winning copywriting staff work with a team of associate designers to produce a wide range of corporate communications, including annual reports, brochures, magazines, newsletters and website content.
Our experience includes work on corporate literature for South Yorkshire Police, Redcats UK, Sheffield Homes and many others.
Event Management
A well executed event can be one of the most effective communication tools you can ever use.
It can give you face-to-face contact with customers, partner businesses, potential partner businesses and the media.
But it must be the right idea, delivered in the right way to the right audience.
Anderson Waugh consultants have successfully delivered everything from conferences to a launch party for the UK’s hosting of the G8 Summit.
We’ll take the stress out of your event management and turn an idea into a reality with very real results.
Media Training
Anderson Waugh offer bespoke packages tailored to the needs of organisations and individuals.
Our media training programmes use working journalists from newspapers, radio and television.
Anderson Waugh courses span the understanding how the media works to how to handle radio and television interviews.